Robin Lardeux

Customer Success Consultant & Technical Account Manager

  • Tel Aviv - Copenhagen - Paris
  • robin.lardeux [@] gmail.com

About me

WHO I AM?

After a Master degrees at INSEEC Business School specialized in Digital strategies, and a research paper based on the impact of targeting algorithms in companies' Digital strategies, I am currently Customer Success Consultant at CommandersAct.

CUSTOMER MANAGEMENT
DATA MANAGEMENT
JAVASCRIPT
ADOBE SUITE

Education

ACADEMIC CAREER

MASTER'S DEGREE - BUSINESS SCHOOL PROGRAM

INSEEC U. PARIS (FRANCE)
2015 / 2017

Master 2 specialized on Digital Strategies & Start-up.

  • Research paper : "The impact of targeting algorithms in companies' Digital strategies"
  • Score : 19/20

BACHELOR'S DEGREE IN INFORMATION AND COMMUNICATION

RENNES UNIVERSITY (FRANCE)
2012 / 2015

Bachelor's degree which prepares for communication and information job. Formation in the analysis and the understanding of the stakes in the society, and in the impact of the NICT on the society.

Work Experience

PREVIOUS JOBS

CUSTOMER SUCCESS CONSULTANT & TECHNICAL ACCOUNT MANAGER

COMMANDERSACT - COPENHAGEN
SEPTEMBER 2017 - PRESENT

- Technical account manager and Key acount manager for any business sectors.
- SaaS solutions consulting by providing strategic and technical orientations to market leaders.
- Data/tracking projects consulting and management.
- Technical support on the implementation of data strategy and third party tracking plan.
- Trainer on Tag Management certifications.
Customer references : Sephora, Danone, L'Occitane, Thalys, Engie, Disneyland, ...

MEDIA INTELLIGENCE JUNIOR

DISNEYLAND PARIS - PARIS
AUGUST 2016 - AUGUST 2017

- In charge of Tag Management System : implementation of tags and cookies for online media campaigns and for digital project.
- In charge of sales attribution model for online media buying (multi-attributive model) : verification of the online tracking system in order to the good remuneration of partners, analyse of data in order to check the consistency of online sales allocations.
- Project management for : digital marketing project, Online Media project and Innovation project

ONLINE MARKETING TRAINEESHIP

YVES ROCHER NEDERLAND - AMSTERDAM
JULY AND AUGUST 2016

- Assist in the implementation of the new E-commerce website and management tools
- Piloting the new E-business process
- Piloting the E-merchandising and help getting started of new tools
- Help in the creation of new products pages
- Check of the new website before its launch
- Checking newsletters for (technical) errors before they are sent
- Checking current campaigns on current platform during development
- Daily stock management of the current website
- Merchandizing and Searchandizing of the current website
- Improvement of store information on Google and Facebook

E-MERCHANDISER JUNIOR

YVES ROCHER FRANCE - RENNES (France)
AUGUST 2015 - JULY 2016

- Realization of the E-merchandising strategy on www.yves-rocher.fr website
- Management of the E-merchandising
- Analysis of the indicators of merchandising for monitoring and optimization of customers paths
- Creation of product sheets and visuals
- Management of pages dedicated to the offers mails
- Checks of the site before publication of new campaigns
- Benchmark et business intelligence

E-MARKETING ASSISTANT

OUEST FRANCE GROUP - RENNES (France)
MAY 2015 - AUGUST 2015

- Realization and piloting webmarketing campaigns
- Realization of campaign assessment, analyze of the statistics and proposal of axes of improvements
- Revision of E-commerce platforms
- Benchmark et business intelligence

ASSISTANT PROMOTION OF PRINT & WEB CONTENTS

OUEST FRANCE GROUP - RENNES (France)
MAY 2014 - OCTOBER 2014

- Data collection and resource of a qualified database by setting up of webmarketing campaigns
- Development of branding with the organization of the music contest « Prix L'ampli » 2014
- Participation in communication and digital strategy of the company

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Key Account

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Tagging plan created

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Satisfied Clients

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Finished Projects